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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
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Great, let's change the subject. What's on your mind?
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Unleash your inner hero with our legendary skins collection. 🦸♂️
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Generic - Promotion
Preview your task in a new tab.
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Please contact your bank for more information about this transaction.
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Last name is invalid, make sure it is in correct format
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Follow a healthy sleep schedule by going to bed and waking up at the same time every day.
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Health Sector - Instructional Microcopy
Play, Win, Repeat 🔄
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Treat yourself to 10% off.
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Success! Your feedback has been received. We appreciate your input and will take it into consideration for improving our platform.
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e-Sports - Success
Get started on your fitness journey today - sign up now and receive a free fitness assessment.
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Health Sector - CTA Microcopy
Clean up at Aisle @ Home Yes you heard it right! No more aisle watching because, we are delivering your groceries at your doorstep.
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Error: Your request could not be completed. Please try again later.
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Whoops! Maybe it's your fault, maybe it's ours, who's to say. Let's try again!
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Warning: Your account is low on funds. Please top up your balance to continue participating in upcoming tournaments.
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e-Sports - Alert
Hooray! Your application has been approved and you are now a registered user.
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Error: Your payment could not be processed. Please check your payment information and try again.
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e-Sports - Error
Please enter a valid name details to continue
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Imported item 36
Warning: using the sauna or steam room may result in dehydration. Please drink plenty of water before and after use.
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Health Sector - Alert Microcopy
Stay Connected with Gamers Worldwide 🌍
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Get help: Get help with using the app by contacting customer support.
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Tough day at work? Let us take care of your sports updates! All of the sports essentials a grownup needs to keep their support is just a click away.
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Unlock Rare In-Game Items 💎
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We will send you a link where you can change your password.
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Please enter a valid e-mail to continue
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Start by selecting task! You can begin scheduling tasks by selecting tasks from dropdown above
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Access Premium Features 💎
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Stay Organized and Productive with Our User-Friendly Project Management Tool
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Stay Connected with Friends and Family Anytime, Anywhere with Our Secure Messaging and Video Call App
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Lost in the game? Visit our FAQ section 📚 for quick solutions. 🆘
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Now that tasks has been added. Let’s define some basic details about the event.
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Error: Something went unexpectedly. Please refresh to continue
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Something unexpected happened! And we cannot resume your last session. We are extremely sorry about that!
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Mission complete! 🚁 You're a hero.
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The username and password don’t match.
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....softwares, am i right? Let's skip the delay and go back to where we were
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Congratulations! You have been selected for the next stage of the tournament. Prepare for the upcoming challenges and give it your all!
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e-Sports - Success
Error: Connection lost! 🔌 Please check your internet connection and try again.
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Looks like we hit a roadblock. The page you are trying to access can't be found.
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Drive More Traffic to Your Website Today!
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The link is already expired. Please request a new one to continue
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Be the first to know! Subscribe to our newsletter 📬 for exclusive updates. 🌟
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Success! Your tournament registration has been confirmed. Get ready to show off your gaming skills!
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e-Sports - Confirmation
Apologies for the inconvenience! We’ll be back within the hour.
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Your membership has been successfully upgraded. Enjoy your access to premium amenities.
Confirmation
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Health Sector - Confirmation Microcopy
Enhance Your Gaming Experience with Our Wide Selection of High-Quality PC and Console Games
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Master the art of gaming with tips from the pros. 🧙♂️
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Heads up: Your device's battery is low. Connect to a power source to avoid losing data.
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Please notify a staff member if you experience any discomfort or pain during your workout.
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Health Sector - Alert Microcopy
Oops! Your internet connection seems to be unstable. Please check your network connection and try again.
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e-Sports - Error
Limited time offer: Unlock exclusive in-game rewards today! 🌟
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Generic - Promotion
Something unexpected happened! But let's go back to where we were?
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Candidate details with this e-mail already exists in our system
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Awesome! You have successfully joined the match. Prepare to battle it out and show your gaming prowess!
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e-Sports - Success
You don’t have the authorisation to view this event.
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Tough day at work? Let us take care of your sports updates! All of the sports essentials a grownup needs to keep their support is just a click away.
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Attention, collectors! Rare items up for grabs 🛒 in the marketplace. 💎
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Great job! 🎮 You're a gaming superstar.
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Login timeout. ⏳ Try again in a few minutes.
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irst place secured! 🥇 You're the champion.
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We don't wanna login into someone else's account, now would be? Let's try again!
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Nice to see you again!
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Make sure it's at least 8 characters
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Bravo! Your subscription has been successfully renewed and your access has been restored.
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This account is already active. Try logging in
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Oops! The game server is currently undergoing maintenance. 🧰
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Please be respectful of other members and keep noise levels to a minimum while in the gym.
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Health Sector - Alert Microcopy
Alert: There has been a security breach. Please change your password immediately to ensure the safety of your account.
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e-Sports - Alert
Don't miss out on our limited-time offer - join now and get 10% off your membership.
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Health Sector - CTA Microcopy
Missed yesterday’s game? Let’s catch you up! Login to see updates from your favourite teams, and never missed an update!
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
