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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
Special surprise in your inbox! 🎁 Check your messages now. 💌
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Please make sure the password is valid and in the correct format
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Imported item 82
Elevate your gaming experience with our premium subscriptions. 💎
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Password reset successful. Use the new password next time you log in
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Error: Please provide all the mandatory information before proceeding
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Schedule Task! Please select the task type and schedule/align assessors with candidates mentioned below
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Join the elite! Become a premium member and enjoy exclusive benefits, discounts, and access to premium tournaments.
CTA
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e-Sports - CTA
Please be mindful of other members and maintain proper social distancing while in the gym.
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Health Sector - Alert Microcopy
Shall we try again? with different E-mail ID perhaps.
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Join the battle now! Sign up for our upcoming tournament and showcase your gaming skills.
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e-Sports - CTA
Hey! mistakes happen. Let’s try again with a different E-mail ID
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Your request cannot be processed at this time.
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Houston, we have a problem. The page you are trying to access is lost in space.
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Error: You have reached the maximum number of team members allowed. Please remove a member before adding a new one.
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e-Sports - Error
Streamline Your Business Operations with Our All-in-One CRM and Invoicing Solution
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This card was declined. Try another payment method.
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Supercharge your gameplay with our special power-up sale! ⚡
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Server overload! ⚙️ Please wait a moment and try reconnecting.
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Hmm, that doesn’t sound right? Wanna try again?
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The task you are trying to access is already completed
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This was not supposed to happen. Please refresh to continue
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Your session has expired. Please log in again to continue.
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Health Sector - Error Microcopy
Success is yours! 💫 Enjoy your winnings.
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Join now to get your first month free!
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Health Sector - CTA Microcopy
Great! Your profile has been activated successfully.
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If you'd like to delete your account click below.
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404 Error: The page you requested could not be found. Looks like you've taken a wrong turn, let's get you back on track.
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Smart, simple online accounting software for small business.
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Need quick updates for today’s game? Then let’s click away, all the sports updates, including real-time score updates, just a touch away!
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Your account information has been updated. Thank you for keeping your information up to date.
Confirmation
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Health Sector - Confirmation Microcopy
Please enter a valid start date
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Find deals: Find deals on products and services that you're interested in.
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Fantastic! Your reservation has been confirmed and your tickets have been issued.
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It's not you, It's us! Let us help you resume your work without any delay
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This is not something we expected or intended. Please connect with our support team to solve this issue.
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Ready to level up your gaming experience? Register for our exclusive gaming community and unlock a world of opportunities.
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e-Sports - CTA
Find Your Next Dream Home with Our Comprehensive Real Estate Listings and Mortgage Calculator
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You can start by inviting candidates individually
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You're on a roll! 🎲 Luck is on your side.
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Want to shop, just not in public? You got it! Use our mobile app and get your groceries at your doorstep in a blaze!
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Access denied. 🚫 Make sure you have the necessary permissions.
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We're quite sorry about this!
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Attention! The tournament registration deadline is approaching. Don't miss out on your chance to compete. Register now!
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e-Sports - Alert
Passwords must contain at least eight characters, including at least 1 letter and 1 number.
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Success! 🎉 You've completed the quest.
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I think we messed up! But luckily we remembered where you were last time!
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Error: Something went unexpectedly. Please refresh to continue
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Hey there, down here 👋 Want to hear something cool?
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Alert: Server issues resolved. Thanks for your patience, gamers! 🙏
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Network timeout. ⌛ Retry or check your network settings.
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😥 Aww man! Flight cancelled due to bad weather!
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Join the revolution with our Metaverse solutions. Connect with customers like never before and stay ahead of the competition.
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Social Media - Promotion Prompt
Achieve Gaming Greatness 🌟
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Well done! Your settings have been updated successfully.
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Grab your friends and embark on co-op adventures today! 👫
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Legendary moment! 🌠 You've made history.
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Unfortunately it's us, we are unable to recover your last session!
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This task cannot be launched due to unknown reason(s)
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Your investment has been processed. Your shares will be deposited into your account within 24 hours.
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Join our gaming community and connect with fellow gamers, exchange tips and tricks, and participate in community events.
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e-Sports - CTA
Login Failed. Please check provided details and try again
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Newcomers welcome! Join our beginner's guide 📖 for tips and tricks. 💡
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Access restricted in your region. 🌍 Check our region policy for details.
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Error: The username or password you entered is incorrect. Please double-check your credentials and try again.
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e-Sports - Error
Invited candidates cannot be modified during an active event
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Take a virtual tour of our facility to see our state-of-the-art equipment and amenities.
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Health Sector - Instructional Microcopy
Book a consultation with a personal trainer today and get 50% off your first session.
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Health Sector - CTA Microcopy
Unfortunately it's us, we are unable to recover your last session!
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🎮 Attention, gamers! Your adventure 🌟 awaits! Dive into our latest game release now!
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Sorry, we couldn't find the page you were looking for. Please navigate back to the homepage or try using our search bar.
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Never miss a beat - subscribe to our newsletter for surprises! 💌
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Learn a New Language with Our Interactive Online Courses and Native-Speaking Tutors
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Thanks for clearing my head! What can I help you with now?
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Upgrade your membership to premium and get access to exclusive amenities.
CTA
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Health Sector - CTA Microcopy
Looking for a new way to connect with customers? Our Metaverse solutions offer a unique and engaging experience.
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Social Media - Promotion Prompt
Level up achieved! 🚀 Your skills are unmatched.
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IT'S THE END OF THE WORLD....well perhaps not, just an incorrect E-mail ID.
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Achievement unlocked! 🏆 Congrats on your latest gaming milestone!
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Not a member yet? Register now
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Congratulations! Your payment has been successfully processed. You are now officially registered for the tournament.
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e-Sports - Confirmation
You're on fire! 🔥 Keep up the winning streak.
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Great! The password was changed successfully. Use the new password next time you log in
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This e-mail is already connected to an account. Try logging in
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Warning: Your account has been flagged for suspicious activity. Please contact our support team for further assistance.
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Please review the available settings below. And, modify the settings as per your event preferences.
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Empower Your Business with Cutting-Edge IT Solutions: Streamline Operations, Maximize Efficiency
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Upgrade your gaming arsenal! Shop now for the latest gaming gear and accessories to level up your gameplay.
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e-Sports - CTA
Please define a name for this event
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Dont worry! We autosave! But cannot resume your last session, so you can choose to open last autosave or read about file recovery.
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The event you are trying to access is already completed
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Got it, I’ve erased the past and focused on the present. What shall we discover now?
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Register now for our upcoming fitness challenge and take your training to the next level.
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Health Sector - CTA Microcopy
Customize your gaming space with our themed backgrounds. 🎨
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Master the Art of Strategy 🧙♂️
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Important: There is a new version of the application available. Please update to the latest version.
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Perfection achieved! 🌟 Flawless victory.
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Earn Prestigious Achievements 🏅
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Reloading the page will delete all the unsaved changes. We recommend saving all the changes before proceeding. Do you still want to reload the page?
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Success! Your team has been registered for the tournament. Gather your teammates and get ready to conquer the competition.
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e-Sports - Success
Your transaction has been flagged for potential fraud. Please contact your bank to verify the transaction.
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
