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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
Avoid unnecessary lines! And let us help you deliver groceries to you! Directly!
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Please enter a valid end date
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Experience High-Quality Graphics 🌟
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Alert: The system has detected a potential security threat. Please update your password.
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Get in on the action with our daily gaming challenges. 🎯
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You did it! 🤗 Celebrate your triumph.
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Access Denied You don’t have an authorisation to view this page at this time.
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Error: The match you are trying to join is already full. Please choose a different match or wait for the next available slot.
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Success! Your event has been deleted succesfully
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By sharing your email, you agree to our Terms of Service and Privacy Policy.
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Download our mobile app for free and start tracking your workouts today.
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Health Sector - CTA Microcopy
Great news! Your score submission has been received and recorded. Keep up the great work!
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e-Sports - Confirmation
Your credit card payment has been processed. Your next statement will be generated on [date].
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But Wait… There’s More!
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Game update required. 🔄 Please update to the latest version.
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Drive More Traffic to Your Website: Boost Your Online Presence Today!
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The class you selected is already full. Please choose another class or try again later.
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Health Sector - Error Microcopy
Get alerts: Receive alerts when you're nearing your spending limits or when you've made a large purchase.
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To refill your prescription, log in to your account and select the medication you need.
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Health Sector - Instructional Microcopy
Invalid input. Please enter a valid email address.
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Health Sector - Error Microcopy
Your account has been funded. You can now start using your new funds.
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Double XP weekend is live! 🌆 Time to grind and level up! 🔝
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Exclusive In-App Content 🎮
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Error 404! Maybe this page doesn’t exist, or you’ve just mistyped, Please check the URL and try again
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Error: The tournament registration has already closed. Please check our website for upcoming tournaments and register for the next one.
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Important notice: The prize pool for the upcoming tournament has been increased. Don't miss out on the chance to win bigger rewards!
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e-Sports - Alert
First, add your mobile number
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Verification of 2 password fields failed.
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Oops! Something went wrong. 😬 We're working to fix it ASAP.
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The event you are trying to access is already completed
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Join the conversation! Follow us on social media for the latest updates, news, and giveaways.
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New password cannot be the same as the previous one. Please try with a different password
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You can create new tasks and add them to the task library.
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Alert: A critical bug has been identified in the game client. Please update your client to the latest version to avoid any issues during gameplay.
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Payment declined. 💳 Please use a different payment method.
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Victory dance time! 💃 Celebrate your win.
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You don’t have authority to access this task type
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You can either view active events, or get started with a new event
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⚠️ Your account hasn’t been confirmed yet.
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Start by adding tasks! You can add multiple tasks by selecting from the Task Library
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Warning: improper use of equipment may result in injury. Please follow the instructions carefully
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Health Sector - Alert Microcopy
Your tax return has been processed. Your refund will be deposited into your account within 24 hours.
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Invalid input detected. ❌ Please enter valid information.
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Congratulations! You have won the match and earned the title of the champion. Well done!
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Game overload! Discover our extensive library of titles. 📚
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Join Our Thriving Gaming Community 🌐
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Prepare for a gaming marathon! 🏃♂️ New content drop is here.
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You can start by adding tasks from the button below
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Want to shop, just not in public? You got it! Use our mobile app and get your groceries at your doorstep in a blaze!
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Seems like weather has different plan for us! Your upcoming flight has been cancelled. But fear not, we are working on providing best services to you.
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Umm, This isn't it! Would you like to try again?
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You agree to receive automated texts to confirm your phone number.
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Epic battles await - assemble your squad and conquer them all. ⚔️
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Upcoming Flight cancelled! ...hmm, we should've seen it coming! Let's divide tasks between us! We'll book alternative flight for you with better seats, and You rest at our Corporate lounge!
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Candidate details cannot be modified during an ongoing task
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Let’s take a night off from baby talks! And channel that energy into supporting <Team>. All the latest updates, scores and much more, just a click away.
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Server down for maintenance. 🛠️ We'll be back soon!
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"Error: The game server is currently down for maintenance. We apologize for the inconvenience and will have it back up as soon as possible.
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Show off your gaming prowess - share your achievements. 🏆
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Hmm, looks like we typed someone else's E-mail ID...
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Fret not! We gotchu! All the latest development in FIFA Worldcup 2022 is just a click away!
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404: Page Not Found. We couldn't find the page you were looking for. Please check the URL or use the navigation to find what you're searching for.
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Please share this event with candidates, or you can select a different event from dropdown above
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Internal Server Error Please wait a bit and try again or, You can contact our support team for quick resolution
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Did you saw that ludicrous display last night? If not, then let’s catch you up! All the updates, controversies and future plans just a click away.
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The password you entered is too weak. Please use a stronger password
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Health Sector - Error Microcopy
Please make sure the input is valid and in the correct format
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Attention, strategists! Plan your moves carefully ♟️ – victory awaits! 🏁
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Game data not found. 🕵️ Clear cache or reinstall the app.
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There has been an error processing your transaction. Please try again later.
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Welcome 👋 Enter your email to continue.
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The page you are looking for seems to have taken a coffee break. Please try another page.
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Bravo! 👏 You've cracked the code.
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Play Anytime, Anywhere 🌐
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Sign up for our newsletter and receive a free workout guide.
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Health Sector - CTA Microcopy
If you didn’t mean to set your password, just ignore this email.
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Victory! 🏆 You've conquered the level!
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Skill level up! ⬆️ You're getting stronger.
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Success! Your account has been successfully verified. Enjoy uninterrupted access to all our features and tournaments.
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Tip: Don’t forget to save the changes before moving on!
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This candidate has already been added to this event
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Power up your character! 💥 Limited-time boosters available now. ⚡
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Please define a name for this event
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Customize Your Gaming Profile 🎨
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Earn rewards: Earn rewards for using the app, such as cash back or points.
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Incredible skill! 🤯 Your reflexes are on point.
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Account not verified. 📧 Verify your email to continue.
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Your details should include your exact name.
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The possibilities are endless with Metaverse solutions. Whether you're in gaming, retail, or hospitality, we can help you create a world of opportunities.
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Ready for a challenge? Check out our latest tournament 🏆 details.
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Verification of 2 password fields failed.
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Become a member today and enjoy unlimited access to our gym and facilities.
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Sorry, we couldn’t find your email in our records.
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Ughh! It's THAT time of the month again! Fret not! We are taking care of this by delivering your groceries at your doorstep per month!
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Please make sure the Start and/or End date are in the correct format
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Oops! It looks like you are not eligible to participate in this tournament. Please review the tournament rules for eligibility requirements.
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Are you ready for a new kind of reality? Our Metaverse solutions offer endless possibilities for engagement and interaction.
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Umm, This isn't it! Would you like to try again?
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Ready to win big? Participate in our gaming tournaments. 🏅
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Dont worry! We autosave! But cannot resume your last session, so you can choose to open last autosave or read about file recovery.
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
