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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
Error: You have reached the maximum number of team members allowed. Please remove a member before adding a new one.
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It's not you, It's us! Let us help you resume your work without any delay
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Ready to win big? Participate in our gaming tournaments. 🏅
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You made the list… here is your 10% coupon
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You've earned it! 🏅 Claim your reward now.
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Your account information has been updated. Thank you for keeping your information up to date.
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Health Sector - Confirmation Microcopy
We will send you a link where you can change your password.
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Alert: Server issues resolved. Thanks for your patience, gamers! 🙏
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FREE DELIVERY! Well not exactly, but we are delivering groceries each month for monthly fee of $1
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Sorry, we couldn’t find your email in our records.
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100% Privacy. Unsubscribe anytime.
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Your credit card has expired. Please update your card information with your bank and try again.
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Invalid input. Please enter a valid email address.
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Health Sector - Error Microcopy
Great! Your profile has been created.
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Achieve Gaming Greatness 🌟
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Want to shop, just not in public? You got it! Use our mobile app and get your groceries at your doorstep in a blaze!
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Important: There is a new version of the application available. Please update to the latest version.
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Reminder: proper form is essential to avoid injury during exercise. Please ask a trainer for assistance if needed.
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Health Sector - Alert Microcopy
Please enter a valid e-mail to continue
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Image upload failed: Please try again later or select a different image.
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Your payment has been processed. Thank you for choosing us as your gym.
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Health Sector - Confirmation Microcopy
Error: Incompatible device. 📱 Check system requirements and hardware.
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Upgrade your gear and dominate the leaderboards! 🏆
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The page you are searching for has vanished into thin air. Please navigate back to the homepage.
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Stay safe online: Remember to report any suspicious activity. 🛡️
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Your transaction has been declined. Please check your balance or contact your bank for more information.
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Oops! Something went wrong. Please try again later and contact our support team if the issue persists.
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e-Sports - Error
Don't miss out on the future of digital engagement. Our Metaverse solutions offer a seamless, immersive experience for your customers
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Limited time offer: Unlock exclusive in-game rewards today! 🌟
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This is not what we intended or expected. So can we take a step back and try again?
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Game maintenance scheduled. 🧰 We'll be back stronger than ever!
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Great! Your profile has been activated successfully.
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Your account has been funded. You can now start using your new funds.
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Are you sure you want to remove the selected task? All the data defined in the task, will be removed as well.
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You can start by inviting candidates individually
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We're sorry, but the gym is closed for maintenance. Please check back later.
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Health Sector - Error Microcopy
Please save all the changes before navigating elsewhere otherwise changes will be lost. Do you still want to navigate elsewhere?
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Your pension has been transferred. The funds will be deposited into your new account within 24 hours.
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404 Error: The page you requested could not be found. Looks like you've taken a wrong turn, let's get you back on track.
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Your mortgage has been approved. We will contact you shortly to confirm the details.
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Not a member yet? Register now
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To refill your prescription, log in to your account and select the medication you need.
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Health Sector - Instructional Microcopy
Find deals: Find deals on products and services that you're interested in.
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As soon as some tasks are available for scheduling, we will showcase it here
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Error: Connection lost! 🔌 Please check your internet connection and try again.
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Earn while you play! Participate in our in-game events for rewards. 🎁
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Latest Game Releases 🌟
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Discover In-Game Rewards 🎁
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Awesome! Your feedback has been received and will be reviewed by our team.
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The event you are trying to access does not exist
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Stay Connected with Friends and Family Anytime, Anywhere with Our Secure Messaging and Video Call App
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Apologies for the inconvenience! We’ll be back within the hour.
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Great job! 🎮 You're a gaming superstar.
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404: Page Not Found. We couldn't find the page you were looking for. Please check the URL or use the navigation to find what you're searching for.
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Groceries, straight to your home. Subscribe for a nominal fee of dollar per month and get your groceries straight to your home.
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Tough day at work? Let us take care of your sports updates! All of the sports essentials a grownup needs to keep their support is just a click away.
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Create from scratch! Build a custom event based on your use-case
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Attention, collectors! Rare items up for grabs 🛒 in the marketplace. 💎
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Reloading the page will delete all the unsaved changes. We recommend saving all the changes before proceeding. Do you still want to reload the page?
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Upgrade your gaming arsenal! Shop now for the latest gaming gear and accessories to level up your gameplay.
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This account is already active. Try logging in
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First, add your mobile number
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Exclusive In-App Content 🎮
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👋 Hey there! Here is your daily roundup
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Ughh! It's THAT time of the month again! Fret not! We are taking care of this by delivering your groceries at your doorstep per month!
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Stay Organized and Productive with Our User-Friendly Project Management Tool
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Error 404! Maybe this page doesn’t exist, or you’ve just mistyped, Please check the URL and try again
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Oops! Something went wrong. 😬 We're working to fix it ASAP.
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Unlock Rare In-Game Items 💎
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Login timeout. ⏳ Try again in a few minutes.
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Ready to dominate the competition? Join our pro team and represent us in top-tier gaming events.
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See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.
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Your feedback is important to us. Thank you for taking the time to share your thoughts.
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Health Sector - Confirmation Microcopy
Get the VIP treatment with exclusive in-game perks. 🌟
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See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.
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Need quick updates for today’s game? Then let’s click away, all the sports updates, including real-time score updates, just a touch away!
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Your account has been locked due to too many failed login attempts. Please contact customer support for assistance.
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Health Sector - Error Microcopy
The password you entered is too weak. Please use a stronger password
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Health Sector - Error Microcopy
Game on! Don't miss out on today's special event 🎉 – join the action!
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Level up achieved! 🚀 Your skills are unmatched.
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It looks like someone messed up Unfortunately it's us, we are unable to recover your last session!
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Account not verified. 📧 Verify your email to continue.
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Looking for a new way to connect with customers? Our Metaverse solutions offer a unique and engaging experience.
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Get in on the action with our daily gaming challenges. 🎯
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Success is yours! 💫 Enjoy your winnings.
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There was an error processing your payment. Please check your information and try again.
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Health Sector - Error Microcopy
Find Your Gaming Squad 👫
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Empower Your Business with Cutting-Edge IT Solutions: Streamline Operations, Maximize Efficiency
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Success! Your feedback has been received. We appreciate your input and will take it into consideration for improving our platform.
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Error: Please provide all the mandatory information before proceeding
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Join our gaming community and connect with fellow gamers, exchange tips and tricks, and participate in community events.
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Sorry, the page you're looking for can't be found. It may have been moved or deleted. Try checking the URL or using the search bar to find what you're looking for.
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The event you are trying to access is already completed
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Alert: There has been a security breach. Please change your password immediately to ensure the safety of your account.
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This candidate has already been added to this event
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Ready for a challenge? Check out our latest tournament 🏆 details.
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Success! Your team has been registered for the tournament. Gather your teammates and get ready to conquer the competition.
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Find Your Next Dream Home with Our Comprehensive Real Estate Listings and Mortgage Calculator
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Champion's moment! 🏅 Savor the victory.
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Great job! Your workout for the day is complete. Keep up the good work!
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
