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Microcopies are small but direct snippets of text which are strategically placed through user interfaces, websites, mobile apps and physical products.
Their main purpose is to fuel a better user experience by delivering clear and meaningful information to users in concise way.
Microcopies aim to, guide users, provide instructions, prompt their next action and based on their action give feedback back to user.
Despite their small size, microcopies play a crucial role in shaping user interaction, perception, and overall satisfaction with a product or service.
These copies appear as button labels, error messages, tooltips, onboarding instructions, confirmation messages, or any other text element within a digital platform.
They are crafted with precision, aiming to be informative, engaging, and aligned with the brand's tone and purpose.
Effective microcopies can guide users smoothly through a process, alleviate confusion, encourage action, and ultimately contribute to a positive user experience.
This free ultimate design writing reference tool is specifically built for Product Designer, UI/UX Designers, Copywriters.
It is an open-source database which contains snapshots from products from a variety of genres and platforms and how they are using microcopies in various contexts.
To make it truly community-owned, it also hosts collection of interesting design copies shared by various users, which you can use in your own projects.
You can filter copies based on various categories and see what makes sense to you.
Best of all the whole archive is regularly updated with newer products and is completely free and is devoid of advertisements, popups and other modern web bloat.
You will receive an email to confirm your decision.
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Imported item 111
Error: Please resolve highlighted errors to proceed forward
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Generic - Error
Daily login rewards await! 🎁 Don't forget to claim your loot. 🤑
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Generic - Alert
Stay connected with fellow gamers 🎮 – join our community chat! 💬
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Generic - Alert
To learn more about a particular health condition, click on the condition name for more information.
Instructional
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Health Sector - Instructional Microcopy
Top of the leaderboard! 🥇 You're unstoppable.
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Generic - Success
Stay safe online: Remember to report any suspicious activity. 🛡️
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Generic - Alert
Game file corrupted. 📁 Reinstall the game to fix the issue.
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Refer friends: Refer your friends to the app and earn rewards for each friend who signs up.
Promotion
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Generic - Promotion
Ughh! It's THAT time of the month again! Fret not! We are taking care of this by delivering your groceries at your doorstep per month!
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Imported item 200
SIUUUU! Ronaldo did it again! Watch all the Ronaldo and the devils actions at one place, with real match analysis and all the latest updates.
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Imported item 148
Warning: Boss battle ⚔️ incoming! Assemble your team for epic showdowns.
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Generic - Alert
Start date should be before or equal to the end date
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Imported item 78
Alert: Server maintenance scheduled for tomorrow. Expect brief downtime during the maintenance window. Thank you for your understanding.
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e-Sports - Alert
Confirmed! Your account has been successfully upgraded to a premium membership. Enjoy exclusive benefits and privileges.
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e-Sports - Confirmation
Error: In-app purchase unavailable at the moment. 💸
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Generic - Error
It's not you, It's us! Let us help you resume your work without any delay
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Imported item 112
Authentication failed. 🔒 Ensure your login credentials are correct.
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Configure your timezone settings in your profile settings page.
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Imported item 28
Greetings, fellow human.
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Imported item 175
Flight to Delhi has been cancelled Due to the bad weather, your next flight has been cancelled. You can opt for another flight, if available.
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Imported item 169
Step into the future with our Metaverse solutions. Learn how we can help your business thrive in the digital world.
Promotion
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Social Media - Promotion Prompt
Oops, it looks like this page got lost in cyberspace. Please try a different page.
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Imported item 71
Error: Problem in setting this event’s date/time. Please refresh to try again
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Generic Error
Alert: Limited-time offer! Grab exclusive in-game items 🔥 before they're gone.
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Generic - Alert
Error: Out of memory. 🧠 Close other apps to free up space.
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Generic - Error
Error: Please save the details for this task to continue forward
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Experience stunning visuals with our enhanced graphics. 🌟
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Generic - Promotion
Please enter a valid e-mail to continue
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Imported item 225
👋 Hey there! Here is your daily roundup
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Get in Shape with Our Customizable Workout Plans and Healthy Meal Delivery Service.
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Imported item 228
Confirmed! Your sponsorship request has been approved. Welcome to our partnership program!
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e-Sports - Confirmation
Get your game face on! 🤨 The competition is heating up! 🔥
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Generic - Alert
You can start by sharing th events with candidates
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Generic - Information
Conquer the gaming world - become a legend. 🌟
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Generic - Promotion
Upgrade your gear and dominate the leaderboards! 🏆
Promotion
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Generic - Promotion
Compete in Tournaments 🏆
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Generic - Heading
The page you are searching for has vanished into thin air. Please navigate back to the homepage.
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Imported item 205
Don't miss the live stream! Exclusive sneak peeks 🕵️♀️ and giveaways. 🎁
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Generic - Alert
The event you are trying to access does not exist
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Imported item 190
Elevate your brand with our Metaverse solutions. From virtual events to immersive experiences, we've got you covered.
Promotion
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Social Media - Promotion Prompt
To book an appointment, click on the 'Book Now' button and select a date and time.
Instructional
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Health Sector - Instructional Microcopy
Sorry, the page you're looking for can't be found. It may have been moved or deleted. Try checking the URL or using the search bar to find what you're looking for.
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Imported item 124
Umm, Bad news! Your next flight has been cancelled You can still opt for alternative flights and view your updated iternary, Bad Weather! You suck!
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You've earned it! 🏅 Claim your reward now.
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Generic - Success
Please enter a valid e-mail to continue
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Imported item 146
Connect with friends and foes alike 🤝 – join our global gaming network. 🌐
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Generic - Alert
Welcome to [Your Gaming App/Website Name] 🎮
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Generic - Heading
Your insurance policy has been activated. You are now covered for any eligible events.
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Generic - Success
..zZz...Are we sure we are writing correct E-mail ID?
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Imported item 185
404 Error: Page Not Found. It looks like the page you're trying to reach is no longer here or never existed in the first place. Try using the navigation or search bar to find what you're looking for.
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Imported item 135
Attention all teams: The playoff brackets have been released. Check the website for your match assignments and be prepared to compete.
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e-Sports - Alert
Seems like weather has different plan for us! Your upcoming flight has been cancelled. But fear not, we are working on providing best services to you.
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Imported item 193
Alert: The tournament rules have been updated. Make sure to review the changes before competing to avoid any disqualifications.
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e-Sports - Alert
Add backup payment method
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Imported item 11
Outstanding performance! 💪 You're a gaming legend.
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Well played! 🙌 You've outsmarted your opponents.
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Something unexpected happened! And we cannot resume your last session. We are extremely sorry about that!
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Imported item 219
Transform Your Technology: Experience the Next Level of IT Solutions
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We’ll call or text you to confirm your number. Standard message and data rates apply.
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Imported item 199
See all the latest buildups, match recaps, and live match analysis from our experts. All of this, just a click away.
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Imported item 13
Okay, I’ve cleared the slate for a fresh start. What can I help you explore now?
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Imported item 247
Confirmed! You have successfully joined the team for the upcoming match. Good luck in your gaming endeavors!
Confirmation
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e-Sports - Confirmation
Your loan has been processed. The funds will be deposited into your account within 24 hours.
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Generic - Success
Drive More Traffic to Your Website with Our Promotional Solutions
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Imported item 49
Awesome! Your feedback has been received and will be reviewed by our team.
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Success! Your payment has been processed and your order is on its way.
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Required fields were not filled.
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Payment failed. 💳 Review payment details and try again.
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E-mail is invalid, make sure it is in correct format
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Imported item 153
Get the Latest Gaming News 📰
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Need quick updates for today’s game? Then let’s click away, all the sports updates, including real-time score updates, just a touch away!
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Imported item 174
Get ready for a gaming extravaganza! 🎮 Join the fun now!
Promotion
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Generic - Promotion
As soon as some tasks are available for scheduling, we will showcase it here
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Generic - Empty
Nothing to see! You can reset the applied filters or add new tasks to get started
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Generic - Alert
Winning spree! 🌟 Your team is unstoppable.
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Generic - Success
Fret not! We gotchu! All the latest development in FIFA Worldcup 2022 is just a click away!
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Imported item 31
Use our BMI calculator to find out if you are at a healthy weight for your height.
Instructional
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Health Sector - Instructional Microcopy
Discover In-Game Rewards 🎁
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Great news! Your score has been submitted successfully. Keep up the good work and aim for the top of the leaderboard!
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e-Sports - Success
The event you are trying to access is already completed
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Imported item 172
Get in on the Action 🎮
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Generic - Heading
Look out for an e-mail from us with instructions on how to reset your password!
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Imported item 186
Success! Your account has been successfully verified. Enjoy uninterrupted access to all our features and tournaments.
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e-Sports - Success
Flight to Delhi has been cancelled Due to the bad weather, your next flight has been cancelled. You can opt for another flight, if available.
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Imported item 138
Groceries, straight to your home. Subscribe for a nominal fee of dollar per month and get your groceries straight to your home.
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Imported item 51
Your account balance is not sufficient to cover the amount of this transaction.
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Generic - Alert
Congratulations! 🥳 You've unlocked a rare item.
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Caution: You are about to delete important data. Confirm your action before proceeding.
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Imported item 69
Look out for an e-mail from us to verify and activate your account
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Don't miss out on the future of digital engagement. Our Metaverse solutions offer a seamless, immersive experience for your customers
Promotion
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Social Media - Promotion Prompt
Your payment has been processed. Thank you for choosing us as your gym.
Confirmation
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Health Sector - Confirmation Microcopy
Your Gateway to Gaming Excellence 🏆
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Generic - Heading
Oops! It looks like we can't proceed without proper authorization. Please make sure you have the necessary permissions and try again.
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Imported item 118
Sorry, the page you're looking for could not be found. It may have been moved or deleted, or you may have typed the incorrect URL. Try going back to the homepage or searching for what you're looking for.
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Imported item 137
Opt in for our new delivery services that brings the same Walmart experience directly at your home...for a small fee!
Promotion
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Imported item 206
Reminder: Your subscription is about to expire. Renew your subscription to continue accessing the service.
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Imported item 9
Fuel Your Body with Nutritious Delight: Discover the Power of Healthy Eating!
Promotion
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Imported item 202
Claim your free trial membership and experience all our gym has to offer.
CTA
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Health Sector - CTA Microcopy
Critical error! 🚨 Contact support immediately for assistance.
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In this section, I am gonna share some quick tips, exercises to undertake and ofcourse, some great copywriters and products with better microcopies to follow for inspirations.
Microcopies are important in any type of product. But writing these small & direct snippets of text requires certain steps to follow.
Here I have shared few tips that allowed me to write better copies for the products that I've designed.
Personalization
Tailor microcopies where possible to reflect the user's preferences or past interactions to enhance engagement.
Visual Hierarchy
Use formatting techniques like bolding, bullet points, or color to draw attention to crucial information.
Empathy and Tone
Infuse empathy into your microcopies, showing understanding and support for users' challenges or needs. Tone should match the brand voice.
Error Messages Matter
Craft helpful and empathetic error messages that guide users on how to fix the issue or provide clear next steps.
A/B Testing
Experiment with different wording or phrasing to identify what resonates best with your audience.
Optimize for Mobile
Given limited space on mobile screens, ensure your microcopy is concise and impactful, yet informative.
Be Consistent
Maintain a consistent tone and style across all microcopies for coherence and brand recognition.
Know Your Audience
Understand who you're writing for; tailor your microcopy to their needs, tone, and preferences.
Clarity is Key
Keep it concise and crystal clear. Use simple language that's easily understood.
Review and Refine
Regularly review and refine your microcopies based on user feedback and analytics to improve their effectiveness.
Test and Iterate
Continuously test different versions of microcopy to see what resonates best with your audience.
Accessibility
Make sure your microcopy is accessible to everyone, considering different reading levels and potential language barriers.
Anticipate User Questions
Address potential concerns or questions users might have proactively in your microcopy.
Contextual Relevance
Ensure your microcopy aligns with the user's current context or stage in their journey to make it more impactful.
Highlight Benefits
Focus on how your product or service solves a problem or fulfills a need for the user.
Create Urgency (when appropriate)
Use phrases like "Limited time offer" or "Act now" to prompt immediate action without being overly pushy.
CTAs (Calls to Action)
Ensure your CTAs are clear, concise, and compelling, prompting users to take the desired action.
Use Action-Oriented Language
Encourage users to take action with verbs that prompt them to engage (e.g., "Discover," "Get Started," "Learn More").
Emphasize Value
Communicate the value proposition succinctly. Highlight what makes your product or service unique.
Remove Friction
Simplify the language and eliminate jargon or unnecessary words that could confuse or deter users.
Important tools every aspiring copywriter needs to know to start writing micorcopies
Pen/Pencil
Empathy
Cultural Sensitivity
Figma
Important tools every aspiring copywriter needs to know to start writing micorcopies
Yuval Keshtcher
Creator / UX Writing Hub
Madhumay Sinha
Gojek
Here are few exercises that should get you started with copywriting
